My article is stirring up a lively discussion.
But ...
Did I ever say there were never any Japanese women in ads before?
That's a rather absurd idea, isn't it?
The story is about the success Shiseido has had with a new marketing drive that sends the message about "beautiful Japanese women," and hired a bunch of famous women, not just one.
My earlier blog post on the sociology of shampoo.
Looking at gender and ethnicity is one good way to tell a story about Japan _ or any society _ because the "master traits" delve so deeply into our makings on who/where we are in each society.
And one way to get blog attention.
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